Are you interested in advertising to tens of thousands of motorists, passengers and pedestrians in Wirral every day, from just £1.50 per day?

Take advantage of Wirral Council’s roadside advertising opportunities.

You could advertise your company name and logo, promote your website, highlight a particular service or product or even location details of your premises.

You can have a choice of prime locations across the Wirral, such as motorway slip roads, roundabouts and key junctions. From just £1.50 a day, advertising is easily affordable for your company. You can choose to advertise from 6 months (minimum), 12 months or even longer.

Map of advertising sites

On our Google map you can find the locations of our advertising sites, their current availability and price range for each site.

How to book

For bookings and further enquiries email: marketing@wirral.gov.uk

Questions about outdoor advertising

Where can I advertise?

You can choose to advertise at any of our ‘available’ sites across Wirral. These sites are strategically placed in key locations. You can advertise all across the borough, or locally to your business premises.

Who will see my advert?

Your advert will be seen by tens of thousands of motorists and passengers per day. Certain sites are located in areas where thousands of motorists will pass per hour! Your advert will be seen 24 hours a day, 7 days a week. We can help you choose specific sites for your adverts to target your desired audience:

  • motorists of all ages
  • business people commuting to Liverpool and Chester
  • shoppers
  • users of public transport

Does it work?

Yes, it works! We use our Roadside Advertising to advertise our own messages and to promote Wirral Council.

How long can I advertise for?

You can choose to advertise with us from 6 months (minimum), 12 months or even longer durations - contracts for 2 years and more receive a 20% discount on advertising fees.

How much does it cost?

Advertising at some of our locations is just £1.50 per day (and includes all production and installation costs). Six months' advertising with us is a similar price to a full-page ad for one week in a local newspaper! If you take more than one sign you receive a 20% discount. You can choose from 4 competitive price ranges: Platinum, Gold, Silver or Bronze - contact us via email: marketing@wirral.gov.uk for more information.

NB: Our 20% discount for duration of contract or 20% multiple sites discount can’t be combined to create a 40% discount, but we are happy to discuss bespoke packages for large volumes of ads combined with contracts of 2 years or more.

What should I put on my advert?

Your advert will be most effective if it is not overcrowded with information. Remember that people will see your advert whilst driving past or whilst at traffic lights or stopped at junctions. The less information there is to read, the better.

Maybe include:

  • your company name or logo
  • your company website
  • your company contact details
  • your brief message

Who will design the advert?

You can provide your own artwork, or we can design it for you at a very competitive rate. If you are providing your own artwork. The sign has an actual size of 950mm x 400mm. Artwork needs to be either 950mm x 400mm in size, or designed in a proportion to the actual size. For example, artwork designed at 50% of the actual size would be 475mm x 200mm. All files need to be supplied in PDF format and be a high resolution (for example 300dpi). Don’t worry if it seems complicated and you are unsure what to do - our design team will help you!

Can’t I just put my own sign up?

No, you can’t put your own signs up at the sides of roads or motorways. It is illegal and can result in prosecution and a hefty fine.

How do I report a problem with a roadside advertising sign?

If you have any queries about roadside boards, frames or signs, please contact us.

Report a concern about a roadside advertising board or frame