Liverpool City Region Trading On Scheme - October 2021
Privacy Notice

Who will own my data once I submit it?

Wirral Council (the council).

Why do you need my information?

The council requires this information in order to assess your application so that we can:

  • ensure the business is eligible for financial support
  • confirm account validity
  • confirm your identity
  • make payments of the awards
  • send reports to government departments
  • detect and prevent fraud and error
  • make sure public money is used correctly

Will you be collecting or processing Special Category personal data?

We will not collect or process any special category personal data including:

  • personal data revealing racial or ethnic origin
  • personal data revealing political opinions
  • personal data revealing religious or philosophical beliefs
  • personal data revealing trade union membership
  • genetic data
  • biometric data (where used for identification purposes)
  • data concerning health
  • data concerning a person’s sex life
  • data concerning a person’s sexual orientation

What allows you to use my information?

In accordance with the following:

  • Article 6 (1) (e) General Data Protection Regulation (‘GDPR’) ‘processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.’

Who will my information be shared with?

  • government departments, and other public bodies, for example, the Liverpool City Region Combined Authority, HMRC, Department for Work and Pensions, Home Office, Department for Business, Energy and Industrial Strategy, Ministry for Housing, Communities and Local Government
  • Credit Reference agencies
  • other council teams so they can carry out their statutory roles and support our service, for example, business rates, environmental services, legal services and housing teams
  • data processors appointed by the council to assist with the appraisal of grant applications received

Should we pass your information to organisations relevant to the grant programme we will ensure they meet the standards of the GDPR and the Data Protection Act 2018, and will do so on the lawful basis of public task which will allow them to collect, use and share your personal information.

Do I have to provide this information and what will happen if I don’t?

If you are not able to provide some or all of the information, we may not be able to assess your application for the Trading On Scheme.

How long will you keep this data for and why?

Personal data will not be retained for longer than necessary in relation to the purposes for which they were collected. There is usually a legal reason for keeping your personal information for a set period of time.
The Trading On Scheme is 10 years.

How will my information be stored?

Data is stored in council IT systems. The council takes data control seriously and has internal policies and controls in place to try to ensure data is not lost, accidentally destroyed, misused or disclosed and is not accessed except by its employees in the performance of their duties.

Will my data be transferred abroad?


What rights do I have when it comes to my data?

You have the right under the UK GDPR and the Data Protection Act 1998 to request a copy of your information and to know what it is used for and how it has been shared. This is commonly referred to as the right of subject access. To request a copy of your data or ask questions about how it is used, please visit the council's data protection policy for more information on how to make a subject access request. You can make a request via any one stop shop (phone for an appointment) or via email to or; or you can make a request by writing to:

Data Protection Officer
Wirral Council
Distribution Services
5 Sandford Street
CH41 1BN
Or email:

Who can I complain to if I am unhappy about how my data is used?

You can complain directly to the council’s Data Protection Team by writing to:

Data Protection Officer
Wirral Council
Distribution Services
5 Sandford Street
CH41 1BN
Or email:

You also have the right to complain to the Information Commissioner’s Office using the following details:

Privacy Notice – Liverpool City Region Trading On Scheme - October 2021.
Information Commissioner’s Office
Wycliffe House
Water Lane
Helpline number: 0303 123 1113 Website:

PDF version of the Privacy Notice for the LCR Trading On Scheme

The PDF file may not be suitable to view for people with disabilities, users of assistive technology or mobile phone devices.