The sale of alcohol is not permitted under a premises licence unless there is a Designated Premises Supervisor, who holds a personal licence. Every sale must be made or authorised by a personal licence holder.

Personal licences have no expiry date and may be used in licensed premises across England and Wales. Applicants must be aged 18 or over.

Personal licence applications must be submitted to the Local Authority in which you live. Wirral Council can only accept applications from people who live in Wirral.


£37.00 (please make cheques payable to 'Wirral Council')


Return the application form and relevant documentation to:

Licensing Authority
Wallasey Town Hall
Brighton Street
CH44 8ED

Alternatively, during the COVID-19 Pandemic we recommend that you email your application and relevant documentation to  Upon receipt of a satisfactory application a member of the Licensing Team will contact you by telephone for payment.

Attachments required

  1. taken against a light background
  2. full face uncovered, without sunglasses and without a head covering, unless the applicant wears a head covering due to his/hers religious beliefs
  3. on photographic paper
  4. one of the photographs must be endorsed with a statement verifying the likeness of the photograph to the applicant by either:
  • the chief executive of the licensing justices for the relevant licensing authority
  • a solicitor or notary
  • a person of standing in the community
  • an individual with a professional qualification

The name of the individual and their position who signs the photograph must be clearly stated on the photograph.

Example Statement

'I certify that this it a true likeness of [full name of person applying for licence]'.

[signature of person verifying likeness]
[Name of person verifying likeness]
[Position/qualification of person verifying likeness]

Processing and timescales

If you have no relevant convictions, the application will be granted.

If you do have a relevant conviction, the police will have 14 days to submit an objection notice if they consider that the crime and disorder licensing objective would be undermined. If an objection notice is submitted during this period your application will go to a hearing which will take place within 20 working days from the end of the consultation period.

Legislation and guidance

Licensing Act 2003

The Licensing Act 2003 (Personal Licence) Regulations 2005

Revised guidance issued under section 182 of Licensing Act 2003

Statement of Licensing Policy


If an application is refused following a hearing, appeals may be made to a Magistrates' Court within 21 days of the decision to refuse.