Minimum pricing of alcohol consultation

Consultation title: Minimum pricing of alcohol

Contact officer: Rob Beresford

Tel: 0151 691 8208

Email: robertberesford@wirral.gov.uk

Start date: 29th November 2010

End date: 4.00pm on 18th February 2011

Purpose of the exercise:
Wirral Council and its partners – including public health agencies – are looking at ways to reduce the negative impact of excessive alcohol consumption on individuals, local communities and public services.

One option being considered is to introduce a minimum price per unit of alcohol. The Council is seeking views on the introduction of a minimum price.

Further information on the consultation

Who was consulted and how:
The Council invited views from local people, businesses, partner organisations and community and voluntary groups. Licensees and community organisations in Wirral were contacted and the survey was available online. Visitors to the Council's One Stop Shops were also asked to complete the survey.

Who were the results of the exercise reported to:
The results were reported to the Council's Licensing, Health & Safety and General Purposes Committee on 21st March 2011.

What were the results of the exercise:
The results of the consultation were published in a report to the meeting of the Council's Licensing, Health & Safety and General Purposes Committee on 21st March 2011. Click here to view the report (Page 41, Agenda item 7)

What changes to the service will take place as a result of the exercise:
Following the consultation it was decided that Members of the Council's Licensing, Health & Safety and General Purposes Committee would not support the proposals to seek a local by-law to enforce a minimum price for alcohol. Full details are available in the minutes of the Committee Meeting on 21st March 2011 (Page 4, Item 43).