Corporate Plan 2011-14

The Corporate Plan sets out Wirral Council’s purpose, goals and objectives, which can be summarised as follows: 

We are committed to making Wirral a bigger and stronger society. 

We will create the environment and develop the skills needed to make Wirral a place where local employers succeed and businesses choose to invest – an economy with high levels of private sector employment, which retains and attracts our young people and provides the job opportunities for all to realise their full potential. 

We will place the views of Wirral, residents, employers, Community and Voluntary groups at the heart of all we do, providing opportunities for people to improve their neighbourhoods, lives and those of their families, ensuring that no part of Wirral is ignored. 

We will actively support the Coalition Government’s commitment to ending child poverty by 2020, providing support services to children, young people and their families that help to alleviate the effects of poverty and, in the long term, break inter-generational cycles of deprivation. 

We will strive to provide services that meet the needs and aspirations of all Wirral people, fostering a real pride in the borough. We will ensure high standards of cleanliness, environmental protection and public safety, creating a clean, safe and sustainable environment. 

We will work to keep children and vulnerable people safe and tackle the gross inequalities in health and education outcomes experienced by our residents. Services provided for our most vulnerable, disadvantaged or excluded citizens, wherever they may live, will be founded on fairness, raise aspirations, promote choice and improve quality of life. 

This plan presents a structured approach to make the most of available resources, take advantage of opportunities open to us and tackle the significant challenges that face the borough. Our ambitions are clear, and we have put in place the resources, plans and strategies needed to achieve them. This plan is informed by our four independent task forces that were made up of representatives from the private, voluntary, community and faith sectors and other partners. Their findings were widely consulted upon across Wirral and have enabled us to develop the objectives within the four key themes that make up the Corporate Plan. These themes will guide how we invest our resources and prioritise how we work. They are: 

1. Your FAMILY

Wirral families deserve services which ensure that they are safe, supported and inspired. 

Our services for families will be designed around families; what they say, where they are and what they need. Consultation, listening, responsiveness and openness will underpin everything that we do. We will work with our partners in the public, private and community sectors to ensure that every Wirral resident has access to a range of services, which help to improve their wellbeing, health and happiness. 

2. Your NEIGHBOURHOOD

We understand that the most important influence on residents’ overall quality of life is the house and street where they live.  

We are committed to engaging with Wirral residents and providing opportunities to get involved with the issues that matter the most. Wirral’s environment really matters to local people, with street cleanliness and the quality of the local environment being high on their list of priorities. We are strongly committed to reducing Wirral’s carbon footprint and will deliver improved recycling facilities and put in place energy saving measures to deliver on our 60% carbon reduction target by 2025. 

3. Your ECONOMY

We will lead the development of a strong, dynamic economy with high levels of employment and investment. We will listen to employers, investors and our residents to ensure that the Wirral Investment Strategy drives our economic recovery. We will give priority to supporting business growth and developing the skills needed to make Wirral a place where business chooses to invest – a rebalanced economy that retains and attracts our young people and provides opportunity for all to realise their full potential. 

4. Your COUNCIL

As a ‘can-do’ Council, our aim is to be the most responsive, open and transparent Council in the country, delivering first class services, which are affordable, sustainable and meet the needs of local people. Working together with partners in the public, private and the community, voluntary and faith sectors we will engage with and empower individuals and communities in both the design and delivery of local services. We will work to ensure that no part of Wirral is ignored. 

Download Wirral Council’s Corporate Plan 2011-14 to read in more detail how we intend to achieve these objectives.