Welcome To Wirral

A Regeneration Master Plan for Hoylake and West Kirby was adopted by the Council’s Cabinet in 2004, following significant public consultation earlier in the year. The Master Plan identified a range of short, medium and long term proposals focussing on the two town centres of Hoylake and West Kirby and their respective waterfronts.

A primary objective of the regeneration effort in each town is to bring about investment in the quality of the town centres – enhancing the shopping experience as well as improving local facilities. Whilst most of this activity centres on the public realm, supported through public sector resources – there are also a number of significant opportunities to attract private sector investment.

The Council’s Special Initiatives Team is responsible for leading these projects and works closely with the Council’s Technical Services Department, external partners and specialist consultants.

Resources

To allow the ultimate delivery of improvements to the target area, enabling funding resources will need to be identified and secured and these are by no means guaranteed. Potential funding sources include Mersey Waterfront, The North West Development Agency, European Structural Funds and the National Lottery. All of these sources have limited funds and require detailed bids against stringent criteria in an increasingly competitive environment.

As well as needing public resources in support of delivering regeneration for West Wirral, it is also vital that the investment power of the private sector is harnessed – this is currently being explored through projects such as the Greater Concourse, Sail Project and the Golf Resort.

Process

The process of regenerating Hoylake and West Kirby through targeted investment is inevitably a lengthy and complex one, involving a sequential range of actions. Invariably this involves initial scoping studies and design works, feasibility studies, public consultations, seeking partner support, obtaining the necessary permissions, assents and authority, identifying and securing resources and or investment etc. Sometimes there can be delays in progress for a variety of reasons.

All the project activity listed below has been commenced in one way or another and is at various stages of development. Some projects are completed such as Market Street 1A / 1B and some such as the Golf Resort and Hoylake and Meols Promenade are at the earliest stages and will take a number of years.

These projects represent a potential investment of around £170m if delivered in full over the next ten years.

Summary of the regeneration programme

1. Deeside – Improving Wirral Country Park

2. West Kirby

o Dee Lane/South Parade improvements to public realm

o Crescent Pedestrianistaion

o Banks Road, Grange Road & Canopies

o The Sail Project

o The Greater Concourse Project

o Coronation Gardens frontage & other promenade improvements

3. Hoylake

o Market Street improvements to public realm

o Station Gateway Project

o Hoylake and Meols Promenade

o Hoylake Golf Resort