Welcome To Wirral

Corporate Plan, The Council’s Vision

Our vision is of a more prosperous and equal Wirral, enabling all communities and people to thrive and achieve their full potential.

We aim to build a borough founded on a strong, vibrant economy with high levels of employment. We will give priority to providing the environment and developing the skills needed to make Wirral a place where business chooses to invest – an economy that retains and attracts our young people and provides opportunity for all to realise their full potential. We have already agreed an investment strategy to help deliver this.

Our ambition is to end deprivation. We will work to narrow the gap in education, employment, health and housing both within and between communities. We will give priority to raising the aspirations, opportunities and quality of life of our most vulnerable, disadvantaged or excluded citizens, wherever they might live.

We will seek to establish a shared Wirral identity, which draws together the borough’s urban, rural and coastal communities – proud of our history and heritage, confident in our future, welcoming, inclusive and open to all people. We will encourage a real pride in the borough, through high standards of cleanliness, environmental protection and public safety, creating a clean, safe and sustainable environment.

We are committed to playing our full part in the economic, political and cultural life of the city region. We recognise our success is closely linked with that of our neighbours in Liverpool, Chester and beyond. We will work enthusiastically with them and others to ensure Wirral both contributes to and benefits from growth and development in the region. We will also develop links with regions elsewhere in the UK and abroad in order to further enhance our economic prosperity.

As a ‘can-do’ council, our aim is to deliver first class services, which are affordable, sustainable and meet the needs of local people. Wherever possible we will do this through the engagement and empowerment of individuals and communities in both the design and delivery of local services, and by working together with partners in the public, private and the community / voluntary sectors.

 

Corporate Plan, Strategic Objectives

In it for the long haul!

We recognise that delivering this vision is not an easy task. Some elements may be achieved quite quickly, but others will take much longer. In order to help us make and monitor progress, we have set out five clear objectives.

These are:

1. To create more jobs, achieve a prosperous economy and regenerate Wirral.
2. To create a clean, pleasant, safe and sustainable environment.
3. To improve health and well being for all, ensuring people who require support are full participants in mainstream society.
4. To raise the aspirations of young people.
5. To create an excellent Council.

 

Corporate Plan, Aims for the next five years

We have then broken these down further into our aims for the next five years, and our immediate priorities for improvement in the year ahead.

This will guide our future actions and help us to prioritise the resources we have. It will also inform the way in which the Council works with its partners who share many of these aims. These priorities for improvement are:

• Reduce worklessness
• Increase enterprise
• Increase levels of recycling
• Reduce the council’s carbon footprint
• Reduce number of people killed or seriously injured in road accidents.
• Promote greater independence and choice
• Raise overall educational attainment, particularly lower achieving young people.
• Safely reduce the number of looked after children
• Improve the use of the Council’s land and assets.
• Create a sustainable and stable budget, providing value for money
• Improve the Council’s budgeting process to fully reflect its priorities.

 

The Corporate Plan document (PDF) contains more detail about how we intend to achieve our vision over the next three years.